Čili Frik / Theme improvement
Your store has the products and buying tools, but customers need a clearer way to find and choose them.
A clearer route through the range.
Their homepage concept, built into the existing theme, with bottle-size links and a simpler setup behind it.
An enquiry first, nothing booked. I reply by email, usually within a day or two.
- My role
- Theme development, buying interactions and store configuration
- Homepage concept & fonts
- Čili Frik
- Working together
- Page improvements and occasional technical support
01
Give the range a clear introduction.
The homepage listed products without introducing the range or the business behind it. I built Čili Frik's own homepage concept into their existing theme, with sections for categories, pack builders, the brand and business gifts.
Customers find sauces, honey, packs and gifts from the homepage.
02
Choose a bottle size, or build a pack.
The 100 ml and 250 ml sauces are separate Shopify products. A size selector links them, so switching size works like a variant choice. A product-page offer leads into the pack builder.
Shoppers switch bottle size on the product page and can go on to build a pack.
03
Simplify the work behind the pages.
The custom code and translation setup needed simplifying. I removed unnecessary custom code and simplified the translation setup.
The team keeps its Shopify editing workflow, with occasional support.
Illustrative theme maintenance
Project scope
- Implementation of Čili Frik's homepage concept, covering the hero, categories, existing pack builders, brand introduction and business gifts.
- A business-gifts landing page and updated collection and product-card design.
- 100 ml and 250 ml product links presented as size choices, with an offer leading to an existing pack builder.
- Typography updates using Čili Frik's font recommendations.
- Custom-code and translation simplification, app configuration and occasional support.
Next step
Need to improve the store you already have?
Tell me where customers struggle to find or choose a product, and which parts of the store are difficult for your team to maintain.
After delivery, work can continue as a partnership or by the hour.
How project work is agreed